IT vendors have faced a difficult economic climate throughout 2002, but that hasn't stopped Lotus Software from calling attention to its knowledge management offerings. The IBM unit may not have announced a knowledge management strategy shift, but one analyst thinks the company is taking a markedly different approach to the way it sells KM tools.
Jonathan Spira, chief analyst with New York research firm Basex Inc., said that recent moves by Lotus reflect a...
strategic shift away from traditional knowledge management toward what he defines as collaborative business knowledge (CBK) products.
"Collaborative business knowledge is made up of groupware, expertise, document management, collaboration, data mining and community," said Spira. "It's not about taking all these things, adding water and saying you have KM, but it's taking the slices that are most critical to the individual enterprise. It's a very tailored concept."
Spira said Lotus has recognized that its original one-product-for-all view of KM was not "the be all and end all" for every potential customer.
Antony Satyadas, business leader for knowledge discovery at IBM and Lotus, said that even though some customers want to take "the big bang approach" and implement full KM systems, Lotus is not as interested in that product strategy as it once was. Instead, it wants to focus on providing KM functionality that is tailored to customers' specific needs.
Satyadas said Lotus has been emphasizing KM over the past few months in order to take advantage of synergy within IBM as well as wider business opportunities.
"KM is gathering more and more momentum, and the important thing to keep in mind is KM is very pervasive," Satyadas said. "These capabilities hook into many areas, like WebSphere Portal or our dynamic workplaces, and more and more you'll see it hook into multiple solutions."
Satyadas denied speculation that IBM is losing patience with Lotus and the slow-moving KM market, saying that all of IBM is committed to the concept. Though he said it's been "a great year so far" in terms of KM sales, he declined to offer any sales figures.
According to Spira, Lotus and other knowledge management companies have had difficulty selling customers on the concepts of knowledge management, but Lotus in particular has made great strides in embedding those concepts in its products, especially the upcoming release of Notes and Domino 6.
"Lotus people are starting to understand the bridge between tech and the business world," Spira said. "They weren't always committed to or capable of getting that message across."
In fact, Satyadas said Lotus recently dismantled its crown jewel Knowledge Discovery System, the long-ballyhooed offering that bundled the Discovery Server with the K-station portal, which served as the interface to applications, back-end systems and KM.
Today, Lotus offers Discovery Server, Domino.Doc, its Domino Workflow business process management software and the Domino Extended Search tool for searching across heterogeneous data sources as separate products. The K-station portal is now a part of IBM's WebSphere Portal 4.1 product.
Despite past challenges, Spira said Lotus is still the leader in the KM market, and he predicts a "slow but steady upward tick" in KM sales.
"Obviously KM is about the drive toward business integration," said Satyadas, "and for us that means not only [connecting] the IBM portfolio of products, but that means connecting other products."
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