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| Article Summary |
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TITLE: No middling in IBM's master plan
DATE: 15 Nov 2005
SOURCE: InternetNews
URL: http://www.internetnews.com/en...
Editor's Summary: IBM today announced new software to help companies make better use of the data scattered throughout their organizations. The WebSphere products, targeting the so-called "master data management software" market, are designed to present companies with a summary view of their customers, products and other data. The goal of master data management, a niche IDC says will top $10 billion by 2009, is to ensure that companies can tap software and networks to access accurate, current information.
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